Territorial Tourism Hub of the Santiago Metropolitan Region
Partnerships

A Santiago connected through its identity

Vive Santiago is the collaborative network that unites culture, identity and territory. We bring together museums, food and local shops to showcase heritage and reactivate the economy sustainably.

6 connected sectors12 hub neighborhoods4 steps to join
01 · Our vision

A Santiago connected to the world through its identity

Digital bridge

A technology platform for territorial coordination and global visibility.

Local economy

Promoting neighborhood commerce with a human, collective approach.

Heritage value

Recovering the identity of our tourist neighborhoods and their history.

02 · The current context

Santiago leads the recovery of regional tourism

+6MForeign tourists in 2025, the best figure since the pandemic.
5.4MProjected for 2026 in regional urban tourism.
2009The year Barrio Yungay was declared a Typical Zone.

Chile and Santiago are living a key moment. Travelers are looking for experiences with a sense of place, driving the growth of boutique hotels and heritage routes.

Santiago is competing in the World Travel Awards 2026 as South America's Leading City Destination.

03 · Working method

Governance, synergy and collective reach

Our way of working is based on bringing together key players to generate real social and territorial impact.

Local governance

We facilitate a network of mutual support among public, private and cultural entities to build projects with meaning.

Routes with a story

We design cross-cutting itineraries that link the visit to culture, food and heritage, creating comprehensive experiences.

Collective reach

We take the local cultural agenda to international markets and high-interest tourists, always respecting local identity.

04 · The territory

Neighborhoods that weave the identity of our capital

The 12 heritage neighborhoods the hub brings together, each with its own page. The 4 marked as focus are the ones the 2026 presentation develops in detail.

05 · Sectors we connect

A comprehensive multi-sector collaboration network

Tourism and hospitality

Hotels, food, tours and destination experiences.

Public institutions

Local government, SERNATUR and development agencies.

Commerce

Neighborhood shops, creative retail and local markets.

Education

Universities, research centers and technical training.

Culture and heritage

Museums, theaters, galleries and sites of historical value.

Real estate

Sustainable urban development and property management.

06 · Tourism hub

Tourism hub

We consolidate the cultural, culinary and heritage offer in one place to make access and smart navigation around the city easier.

  • Interactive digital map
  • Catalog of experiences
  • Territorial coordination
07 · Strategic alliance

Cooperation to impact the cultural ecosystem

We seek a virtuous alliance of mutual visibility that benefits the territory immediately and sustainably.

Promotion commitments

Organic, priority integration of your agenda or experiences into Vive Santiago's digital map and catalog.

Co-design of experiences

Active participation in creating routes, strategic points and joint cultural programming.

Human connection

Our coordination is born and built taking into account the unique values of each neighborhood and area we connect.

08 · Next steps

A roadmap to walk together

01
Partnership meeting

We talk about your offer, your neighborhood and your strategic visibility goals.

02
Co-design of the agreement

Together we define the routes, content and mutual promotion commitments.

03
Digital integration

We add your agenda to Vive Santiago's map and catalog, optimizing your online presence.

04
Joint activation

We launch routes with a story and measure the real impact on your community and territory.

Shall we talk?

The first step is a partnership meeting: you tell us about your offer, your neighborhood and your goals, and together we see how they fit with the network.